Kilimall affordable online shopping in kenya

The industry. Zipline in Rwanda and Astral Aerial Solutions in Kenya have worked on commercial drone deliveries, which could eventually be extended to last-mile ecommerce deliveries as well.Kilimall has taken a leaf out of China’s logistics playbook. The company uses aggregated statistics from online shopping activity to determine specific demand regions within a city. It then partners with local businesses that serve as pickup centres. This reduces complexities, while consumers benefit from not having to pay delivery fees.Meanwhile, Konga has developed its own logistics capabilities but also offers a self-fulfilment model – whereby sellers manage the delivery process by leveraging Konga’s KExpress service and its bulk shipping agreements with courier partners. It also allows merchants to receive payments directly from buyers when deliveries are made, rather than relying on the more centralised delivery model where merchant inventory is first aggregated centrally and then shipped by the marketplace owner.With ecommerce growing, many start-ups have been formed to provide specialised logistics services. Sendy, for instance, provides an on-demand delivery network, while Fargo Courier provides a warehousing and fulfilment solution for online businesses, allowing them to track their stock as it moves in and out of warehouses and is delivered to customers.Kenyan mobile network operator Safaricom partners with Fargo and Sendy to access many of these back-office capabilities as a service.In addition to servicing merchants, many logistics-as-a-service players target consumers as well. Pargo has created a network of over 2,500 pick-up points across South Africa, where users can accept delivery. This capability is provided to ecommerce platforms, which offer this option at checkout. DSV has a similar locker system and Takealot delivers items to a number of pick-up points. Some traditional logistics providers, which are also moving into the logistics-as-a-service space, are leveraging their expertise and asset bases to vertically integrate into ecommerce. DHL is one of them.Finally, there is scope for Africa’s national postal networks to provide logistics services to ecommerce platforms – as has been done in the US and other developed markets.The Nigerian Postal Service is tackling the addressing issue using an alternative mapping and addressing service called What3words. In the absence of structured address-naming conventions, What3words divides map surfaces into squares of three metres by three metres, and assigns three words to each square, which then serves as a geo-located identifier for that location. Konga uses the Nigerian Postal Service’s capability as a service to solve its logistics and delivery challenges.Similarly, Kilimall partners with the Postal Corporation of Kenya to allow customers to collect goods and place orders at post offices.Front-office capabilitiesSalesforce as a service: Since internet penetration remains low in sub-Saharan Africa, potential customers may not always have access to e-commerce platforms. Some platforms are trying to solve this problem by setting up ‘feet on street’ salesforces. Jumia’s JumiaForce is a network of agents, equipped with WiFi tablets, who go from door to door to take orders on behalf of customers.This capability can, again, be licensed to third-party ecommerce platforms, particularly those that are non-competitors. It could also

Economy.Unsurprisingly, most major African ecommerce players – such as Jumia, Kilimall and Konga – have invested heavily in developing these capabilities themselves. They are now well positioned to start licensing these capabilities to third parties as well.There remain opportunities to develop five broad categories of capabilities needed to support Africa’s platform economy:1. Transaction-management capabilities, which facilitate payment collections.2. Logistics and order-fulfilment capabilities.3. Front-office capabilities, which assist merchants with their marketing and promotion efforts, and allow them to communicate with customers.4. Co-innovation capabilities – those that enable merchants to create new products in conjunction with platforms.5. Business-management capabilities for merchants.Payment capabilitiesOn consumer ecommerce platforms, payment facilitators such as PayPal and Stripe fulfil a crucial role.Some retailers and ecommerce players in Africa have built their own payment capabilities. In fact, proprietary payment capabilities are often a necessity. Most of Africa’s major ecommerce platforms still rely heavily on cash-on-delivery models, which involve additional costs and raise the likelihood of product returns. As a result, this model is less profitable. Jumia’s initial public offering (IPO) filing highlights many of these issues, alongside the company’s efforts to move transactions away from cash and towards its proprietary payment system.To encourage the shift, Jumia and Konga offer cash back when customers use their payment systems, JumiaPay and KongaPay respectively.Both payment services allow customers with registered phone numbers and linked bank accounts to securely make payments from their bank accounts, without requiring online banking access. A code sent to the customer’s phone acts as the equivalent of a one-click payment.Foreign services, including WeChat Pay and Alipay, are used as payment options in East Africa, particularly in Kenya, Uganda, Tanzania and Rwanda, in partnership with regional financial services company Equity Bank.Considering the importance of payment capabilities in the platform economy, ownership of these services allows platform companies to move into new segments of the market, as shown by WeChat’s evolution from a communications platform. In Southeast Asia, Grab started as a ride-hailing app but has moved into media, ecommerce and financial services thanks to the success of its payments arm.Logistics as a serviceLogistics remains one of the biggest hurdles to the rise of ecommerce in Africa. Jumia, Konga and Kilimall have built proprietary logistics services and also offer these to third parties. Traditional logistics groups such as DHL are also improving their ability to service ecommerce players. Telecommunications companies such as Safaricom, as well as national postal service operators, are playing an important role in this space too, leveraging their massive agent networks.Last-mile delivery in particular remains a significant challenge in Africa. The lack of structured national address systems, combined with poor road infrastructure, increases the complexity of deliveries.Jumia Logistics has responded by using machine learning to map out addresses using coordinates logged on deliveries, and routes used. As more deliveries are made, the mapping coverage improves, and delivery routes are optimised.Moreover, unconventional modes of transport are being used for last-mile delivery. Jumia Logistics, for example, uses motorcycles, in addition to other vehicles.Other innovative last-mile delivery models could transform

This article is an excerpt from Standard Bank’s Can Africa take the platform economy forward? report.***The burgeoning platform economy, which refers to value-creating interactions facilitated by digital intermediaries, represents an untapped opportunity for many traditional businesses to generate new revenue streams and deepen their client relationships. In this article, Sangeet Paul Choudary and Standard Bank’s Jonathan Lamb and Kent Marais analyse the opportunities and challenges of the platform economy for Africa’s retail sector.The retail sector has been shaped by the internet and the platform economy since the 1990s.The internet affords near-zero marginal costs of distribution, making ecommerce more cost effective than traditional commerce. In the US, the bookstore Borders was disrupted by Amazon’s online bookstore, and eventually by the Kindle publishing platform. Retailers around the world, including Sears and Macy’s, have been shutting physical stores as platforms including Amazon grow larger on the back of network effects.Platforms in the retail industry have the advantage of strong consumer data flows, which help them to create greater value through personalisation and targeting.They are also able to use consumer data to advise ecosystem partners further up the value chain. China’s Tmall collaborates with global brands to co-create new China-specific offerings based on consumer data on its platform. Even traditional retailers such as Zara are using data to respond to ‘fast fashion’ trends.Since the early 2010s, traditional retailers have invested in digital infrastructure to effectively engage users across multiple channels. In doing so, they have developed a single view of the customer. The adoption of this consumer-centred business model is a good starting point for a transition to the platform economy.In the years ahead, we expect many traditional retailers in Africa to go this route, as US-based firms such as Walmart have done.Retail organisations that are moving in this direction are either creating platforms themselves or developing capabilities and digital infrastructure for other platform businesses.Platform business modelsThere are several key platform positions that will create competitive advantages in Africa’s platform economy.Ecommerce marketplaces and lifestyle super-appsThe most powerful platforms in retail are the horizontal marketplaces that span multiple categories. Leading global ecommerce marketplaces that deliver to and/ or source from Africa include eBay and Alibaba. The leading local platforms include Jumia, Konga and Kilimall.Jumia is Africa’s best-known ecommerce platform, with operations across multiple countries. The group provides a marketplace with more than 80,000 sellers and has a logistics arm with a network of leased warehouses and drop-off stations. It also provides payments capabilities in the form of JumiaPay and has an affiliate programme that allows bloggers and other individuals to promote products on its marketplace for a commission.Konga is a Nigeria-based ecommerce platform owned by Zinox Group, and Kilimall operates across Kenya, Uganda and Nigeria. Konga’s marketplace allows traditional offline retailers to sell their products via digital channels. Sellers deliver their products to a Konga drop-off centre, and Konga then manages the logistics. Like Jumia, Konga offers affiliate marketing and comparison-shopping capabilities.Online classifiedsClassifieds businesses connect buyers and sellers and build scale through network effects. While

Seller CenterDownload AppDownload our Cool FREE APP!Enjoy App-EXCLUSIVE DealsHelp CenterKenyaKenyaCartMy AccountBrand OfficialScore:4.60/ 5.0 (3.6K Ratings) Products:10Followers:4,331KSh 150Store voucherAvailable above KSh 20000 Get Now Store CategoryGalaxy A Series (5)New Launch (1)Uncategorized (4)All productsRecommended[Tech Week] Samsung Galaxy A06 128GB+4GB 50MP Camera 6.7" 90Hz MTK Helio G85 (12nm) 5000mAh 25W Type-C Charge Android 14 Smart Phones Side Fingerprint Unlock phoneKSh 12,999(63)[Tech Week] Samsung Galaxy A16 128GB+4GB 6.7" Super AMOLED Display 50MP Triple Camera Android 14 Mediatek Helio G99 5000mAh 25W Type-C Charge Smart Phones phoneKSh 17,599(28)[Tech Week] Samsung Galaxy A06 64GB+4GB 50MP Camera 6.7" 90Hz MTK Helio G85 (12nm) 5000mAh 25W Type-C Charge Android 14 Smart Phones Side Fingerprint Unlock phoneKSh 12,899(5)[Tech Week] Samsung Galaxy A16 256GB+8GB 6.7" Super AMOLED Display 50MP Triple Camera Android 14 Mediatek Helio G99 5000mAh 25W Type-C Charge Smart Phones phoneKSh 25,399(2)New Arrival Samsung Galaxy A55 5G 256GB+8GB 120Hz 6.6" AMOLED 50MP Triple Camera IP67 Waterproof Android 14 5000mAh 25W Type-C Smart Phones Fingerprint UnlockKSh 51,599(3)New Arrival Samsung Galaxy A35 5G 256GB+8GB 120Hz 6.6" AMOLED 50MP Triple Camera Android 14 5000mAh 25W Type-C Smart Phones Fingerprint UnlockKSh 47,999(1)New Arrival Samsung Galaxy A55 5G 128GB+8GB 120Hz 6.6" AMOLED 50MP Triple Camera IP67 Waterproof Android 14 5000mAh 25W Type-C Smart Phones Fingerprint UnlockKSh 51,599(0)Brand New Samsung Galaxy A04e 64GB ROM + 3GB RAM 13MP Camera 5000mAh Type-C Charging 6.5" HD+ Display Android 12 4G-Dual SIM Smart Phones phoneKSh 15,799(54)[Tech Week] Samsung Galaxy A05 64GB+4GB 50MP Camera 6.7" 90Hz MTK Helio G85 (12nm) 5000mAh 25W Type-C Charge Android 13 Smart Phones phoneKSh 9,899(164)[Tech Week] Samsung Galaxy A05S 128GB+4GB 50MP Triple Camera Snapdragon 680 6.7" 90Hz Display Android 13 5000mAh 25W Type-C Charge Smart Phones phoneKSh 13,999(169)Shopping GuideHow do I pay on Kilimall?Flash SaleHow to apply aftersale/ Refundhow long does my order arrive?(Redirection)How to shop on KilimallForgot Password?Customer Help CenterDispute resolution policyTerms and ConditionsAccount SettingsAfter Sale PolicyDelivery and ShippingFAQ CenterBusinessWant to be a seller?Seller UniversityKiliShopKilimall InternationalContact UsKenyaSitemapStay Connected: Download App: MALL | SELLER | MOBILE APPCopyright 2025 Kilimall, All rights reserved.