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Fact: When I told my dad my business plan, goals, and projections in 2012, he responded, "If it were easy, everyone would do it." He was right. Where it all started Pennsylvania I was going to college to study nutrition and on an Army ROTC scholarship, so I knew I would serve as an active duty officer upon graduation. At this point in life, I was obsessed with fitness, nutrition, supplement science, and building things. When we were allowed to apply for a pre-commissioning loan, I saw this as my golden ticket to start the business I had dreamed of for years. Bare Performance Nutrition was born in my tiny college apartment in 2012 with a $20k loan. I had no experience or mentors, but my burning passion for what I was about to create was remarkable. When intentional vision meets relentless consistency, the result is incredible potential. For the next five years, BPN is a side business while I’m in the military. Texas After graduating from college and commissioning into the US Army as an infantry officer, I spent a year of training at Fort Benning, GA, before reaching my first duty assignment of Fort Hood, TX. My military experience transformed my mindset and instilled strong leadership abilities. I served as a platoon leader and graduated from Ranger School. While in the military, I spent every waking moment outside work building BPN. Whatever I had to do, learn, create, or execute. I became a Swiss Army pocket knife. In 2017 I transitioned out of the Army and went all-in on BPN. The Journey Of A Founder Product, Brand and People Bootstrapping a business is hard; there is no doubt about that, but it's been the wildest and most fulfilling rollercoaster ride. Entrepreneurship comes with the highest of highs and

The lowest of lows. We signed our first warehouse lease after I left the Army, and since that day, it's been head down and work. Our small team built relationships with manufacturers and launched new products across three categories (performance, endurance, and wellness). As the business grew, so did our team. Those early years were some of the most stressful days of my life, but every morning felt like Christmas as a young child. I was thriving. We documented the process and built a community Our brand reached more people as we shared every step of the way. We documented everything. There are videos of us moving into our first warehouse, shipping out orders, visiting manufacturing facilities, and testing new products. This built trust with our consumers and facilitated growth.In 2019 we created BPN's official tagline and trademarked "Go One More." That has become our mission's foundation and shaped our vision's trajectory. Today, thousands of people have "Go One More" tattooed on their bodies because it also means so much to them. Go One More A Decade Later... And we're just getting started Today, the 40+ full-time employees that work for BPN operate out of our 50k square foot headquarters outside of Austin, Texas. Our omnichannel brand started with a direct-to-consumer model but is now in major retailers like Vitamin Shoppe, HEB, Scheels, and Central Market. Since 2012, BPN has been on a mission to equip people with the tools, resources, and community to Go One More, and we're just getting started. LEARN MORE ABOUT BPN Turning A Dream Into Reality 2012 I was about to enter my senior year of college while attending the Indiana University of Pennsylvania, studying nutrition, and enrolled in the Army ROTC program. With a burning passion for supplement science, bodybuilding, and performance optimization, I

Transitioning out. My brother had moved to Texas while I was still in South Korea, and he joined the business full-time. We hit the ground running, signed a warehouse lease, and spent fifteen-hour days building BPN. After a lot of blood, sweat, and tears poured into the business that year, we generated over one million dollars in revenue - bootstrapped from the ground up. 2019 BPN kept consistently growing, and the more work we put in, the greater the result we experienced. My brother and I were able to start hiring more people, and we signed a lease for a more extensive warehouse. After beginning as a performance supplement brand (pre-workout, creatine, protein powders, etc.), we decided to extend the line to health and wellness. This was a huge hit and well-received by our consumers. We focused on brand positioning and trademarked BPN's official slogan, "Go One More." 2020 From 2019 to 2020, we grew four-hundred percent! It was a wild ride and quite the experience. We expanded the warehouse, offices, employee count, systems, and every other part of the business. Our team tried to keep up with the scale as we fought supply chain issues and growing pains - all good problems to have, but also very humbling. We also broke into the endurance market this year, launched specific products for those athletes, and made a "splash" as we pioneered The Hybrid Athlete. 2022 After a high-growth phase of business, it was time to rebuild the organizational foundation. We hired vital employees to lead operations, performance marketing, creative, and finance. We expanded the health and wellness line of BPN, released new packaging, and hosted more in-person events and activations. As we celebrated ten years since I started the company out of my college apartment, we ended 2022 generating forty

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